Grandma’s Bracelet

As generations passed, our traditions and their significance fade away. Fortunately, there remains a minority of youth who has continued to inherit these traditions. The Chinese believe that the gift of gold ornaments during the leap month is a form of blessing to the elders, wishing them happiness and longevity. The gifted ornament will signify both shared happy memories and a mark of filial piety.

On Cheong Jewellery produced this short film to remind our generation this gesture of filial piety and of love through this short film.

随着时代改变,生活步伐加快,现代都市人再也不像以往重视华人传统习俗,也无闲暇时间去思考习俗存在的意义。不过,让人感到欣慰的是,虽然年轻人对传统传承是淡薄的,但还是有少数人追随家中长辈延续传统。农历闰月有双重的意思;在闰月为父母长辈添购金饰是献上双倍祝福,有添福添寿之意。在金饰打上闰月的印记,永远留住美好祝福也让这份孝心天天陪着你。闰月买金饰送给长辈或长辈买给小孩保平安是否迷信无需深究,既然是华人习俗,表达的是对长辈的一份孝心和长辈爱幼之心,何乐而不为?优良的传统应该世代传承下去。试想数十年以后,再回忆起这温馨的情景,那是多么值得怀念!

Client: On Cheong Jewellery
Director & Producer: Kevin Ng Jia Quan
Director of Photography: David Liu
Written by: Jeremy Teng
Production: Vicinity Studio
Editor: Kevin Ng Jia Quan
Location Sound: Emmanuel Ombilod
Music Composition + Sound design: F Can Erdoğan
AD: Kieran Cheang
Special Thanks: Jacqueline Genevieve Tan, Nikki Ho