Making Waves Together is a campaign for Singapore Sailing Federation in support of the 29th Southeast Asian Games 2017.
Vicinity Studio collaborated SSF and MIN INC to produce a total of 8 videos, aiming to create hype through a series of storytelling of the individual sailors, and other educational materials to allow the general public understand more about sailing.
What is Sailing to you?
We learn what sailing is to the sailors competing in the SEA Games. This video is showcased on social media sites and featured on SEA Games media day.
Stories of our sailors
Sailing stories from Ryan, Yuki & Cheryl, and Optimist Team from Singapore’s sailing team. Shared on social media sites and media event day to promote our sailors.
Making Waves Together
A teaser for the campaign launch. It was published on social media sites and showcased at the media day event for the SEA Games 2017.
A word for our sailors
We gathered friends and family of our sailors to send their wishes for the sailing team. This video is first showcased at the SEA Games before the sailors’ competition begins.
2017 Singapore Sailing Team Media Presentation
A general event coverage of the media presentation day for Singapore Sailing Team.
Client: National Sailing Center
Agency: Min Inc
Production: Vicinity Studio
Director & Producer: Kevin Ng Jia Quan