The MOH Office for Healthcare Transformation (MOHT) is an agile unit with the mandate to take an experimental and evidence-based approach to redesigning healthcare in Singapore. They aimed to have a transformative impact on care and health outcomes as well as improve the mental health and well-being of the community. 

We produced a video campaign series ‘What’s #InMyMind’ – a collection of 3 short films centered around three Singaporean individuals facing unique struggles with their mental health. These light-hearted videos explore the norm of stress in everyday life as well as ways people can seek help to counter the problems – mental health at work/school/home and promotes awareness of self-care and self-help resources available on Mindline. sg.

This gives people the opportunity to share their worries and come forward to share more about their problems/obstacles faced.  Therefore, creates a positive impact on others and creates an effective connection with the whole community.