innisfree pop-up store 2016

With the release of a new product line, we covered the launch of innisfree’s pop-up store Singapore 2016 event. Produced with fast-paced editing to match the mood of the event and appeal to a younger demographic, we highlighted the product’s personality by capturing shots of consumer and brand interaction with its ideal target audience.

Videographer : Kevin Ng Jia Quan
Photographer : Hong Ray