BOSCH – The Unlimited By BOSCH
Think beyond the surface with The Unlimited. Spot cleaners are lightweight, cordless, and easy to lift and manoeuvre—but how can The Unlimited be set apart from its competitors? By creating the world’s first 3D vacuum sculpture.
Commissioned by Bosch to showcase their new Unlimited Spot Cleaner, we featured visual artist Andy Yang as he meticulously works through a dense mass of cotton wool to carve out a stunning representation of a tree. Sweeping visuals of the artist at work translate into a tone that inspires bold creativity, while the unconventional use of the vacuum cleaner captures the product’s precision and versatility in a truly unique piece of art.
Task
We were commissioned by BOSCH to create an advertisement that captured the precision and versatility of BOSCH’s Unlimited Spot Cleaner.