UOB CarLoan – Into The Wild

The new UOB Car Loan application was rolled out with this mockumentary-style video. Highlighting the advantages of how loans can now get approved almost instantly (as compared to taking up to a week for approval), this video demonstrates how UOB has sped up the process of getting a car loan approved. By delivering the message in an unconventional, humorous way, we sought to connect with young working millennials, a likely crowd looking toward getting their first car.

Task

We worked with UOB on an advertisement that showcases the advantages and ease of use of the new UOB Car Loan application.

  • Client

    United Overseas Bank

  • Tags

    Banking, Finance, Lighthearted, Mockumentary, Voiceover

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