UOB CarLoan – Into The Wild
The new UOB Car Loan application was rolled out with this mockumentary-style video. Highlighting the advantages of how loans can now get approved almost instantly (as compared to taking up to a week for approval), this video demonstrates how UOB has sped up the process of getting a car loan approved. By delivering the message in an unconventional, humorous way, we sought to connect with young working millennials, a likely crowd looking toward getting their first car.
We worked with UOB on an advertisement that showcases the advantages and ease of use of the new UOB Car Loan application.