UOB CarLoan – Into The Wild

The new UOB Car Loan application was rolled out with this mockumentary-style video. Highlighting the advantages of how loans can now get approved almost instantly (as compared to taking up to a week for approval), this video demonstrates how UOB has sped up the process of getting a car loan approved. By delivering the message in an unconventional, humorous way, we sought to connect with young working millennials, a likely crowd looking toward getting their first car.


We worked with UOB on an advertisement that showcases the advantages and ease of use of the new UOB Car Loan application.

  • Client

    United Overseas Bank

  • Tags

    Banking, Finance, Lighthearted, Mockumentary, Voiceover

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