Singapore’s 57th Birthday – National Day

National day is a day on which celebrations mark the nationhood of a nation or state. It may be the date of independence, of becoming a republic, of becoming a federation, or a significant date for a patron saint or a ruler. Different countries have a different national day – a historically significant date celebrated every year. For the lion city, National Day of Singapore is celebrated annually on August 9, in commemoration of Singapore’s independence from Malaysia in 1965. It showcases the nation’s milestones, achievements, and growth throughout the years and its vision for the future across people from all walks of life.

There are many national day-themed videos we’ve seen throughout the years that all have one thing in common – the brand communicated through pride, power, and patriotism. This is exceptionally important to give a strong message and essence of the campaign’s celebration.

As we celebrate our nation’s 57th birthday this year, we’ve compiled a few of our works showcasing the love of the country we called “Home” and we hope that we could bring inspiration to you in creating one.

1) Sunseap – 5 Cents

Sunseap – The Five Cents shares a meaningful story of unseen heroes of our life and remembering the people who have made a difference in our lives. It can be anyone – your parents, grandparents, relatives, etc. They definitely made a difference one way or another, and most importantly is how we show our appreciation to them. We produced a short film in conjunction with 56th National Day as a gift to celebrate the people who have made a difference in our lives. In their own ways, they have shaped us to become who we are today. It tells us a story of how someone can greatly impact their lives and how we should cherish them. This campaign aims to attract Singaporean to share their own personal heartfelt stories – delivering an emotional approach to people’s relationships and connections.

Creating a short film can effectively inspire and evokes the feelings of the viewers through the heartfelt, emotional yet relevant topic especially relationship with your loved ones.

Find out more on our website: https://vicinity.studio/project/sunseap-5-cents/

2) Infocomm Media Development Authority (IMDA) – Lim Kopi?

Lim Kopi? shares family togetherness and connections through affections and interactions with one another – the driving force behind a loving heart. In this short drama, a retired widower Lim Seng finds himself isolated and lonely, especially during the Circuit Breaker period. Mr. Lim attempts to rebuild a connection with his teenage granddaughter Cheryl when she moves in with him, but his efforts come off abrasive. Finding ways to forge back their relationship and the meaning of family – “Always be there for each other”.

This short drama showcases scenes of Singapore during the pandemic phase of tightened Circuit Breaker (CB) measures and iconic elements such as void deck stools, Kopi-o packet, and traditional breakfast (kaya butter bread and eggs), HDB flats, and many more – the norms in Singapore. It definitely delivered an emotional approach to people’s relationships and connections – showing people the importance of family in our life through unconditional love and support from family members.

Find out more on our website: https://vicinity.studio/project/limkopi/

3) National Heritage Board (NHB) – Share Your Story, Shape Our Memorial

Have an inspiring conversation with various Singaporeans sharing their insights through stories that speak about their contributions to Singapore’s nation-building story as well as interesting artifacts during the golden days. Share Your Story, Shape Our Memorial is a profile series where the main goal is to commemorate the legacy of our founding leaders, the Founders’ Memorial is holding a public call for objects and stories that showcase their experiences and the values upon which independent Singapore was built. It tells us interesting stories important to the national milestones from two profiles and understands their contributions – to inspiring others.

In this profile series, we feature Mr. Timothy de Souza, Singapore’s first batch of fighter pilots. Mr. de Souza’s artifacts hold memories of flying and being part of Singapore’s Air Force where he played a crucial role in establishing our young nation’s defenses. Hear the story behind the sole photograph that remains of his cold, grueling days as a trainee pilot in England and his contributions to Singapore – helping Singapore’s air defense.

Creating a profile video is definitely a great new way to express the subject and share their works with viewers. It helps to engage the subject and viewers better by capturing their attention to the overview of personal/heartfelt stories, therefore, creating a strong connection.

Find out more on our website: https://vicinity.studio/project/nhb-share-your-story/

4) Singapore Institute of Technology (SIT) – National Day Video

Remember what it feels like to be a child and munching on your favorite snacks as well as nostalgia-filled traditional games? Take a stroll down memory lane and have a look at the evolution of Singaporean childhood snacks with classic games such as Chap-teh/five stones and played throughout the years. This old but gold experience brings into an interview video showcasing various SIT individuals sharing their memories and reminiscing their childhood with these iconic goodies and items in conjunction with Singapore’s 56th National Day.

This short interviews with the members of the public to get the most accurate forms of real-time data collection and share their personal real-life stories/opinions that are uniquely Singapore.

Definitely, there are many videos you can create your videos that revolve around the National Day theme and create interconnected stories while counting the blessings we had over the years. The sense of unity, pride, and patriotism for our country while burning Singapore’s spirit.


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