In a world where AI can churn out a dozen videos before you finish your coffee, what makes a brand’s content truly scroll-stopping? The secret lies not in flashy visuals or complex edits, but in sharp, human-centred scriptwriting. From crafting hooks that capture attention in five seconds flat to structuring your message for clarity and impact, here are 13 essential do’s and don’ts to make your video marketing not just watched – but remembered.

Discover how renovation videos showcase transformation, build trust, and elevate brand awareness—turning spaces into powerful stories that drive business growth.

Celebrate Singapore’s 60th National Day with these Video Ideas This 2025, Singapore marks 60 years of independence, allowing us to look back on how...

Annual Report Video Production: Bringing Your AGM to Life Annual reports are no longer confined to weighty PDFs. Across Singapore—and well beyond—companies are embracing...

Singapore Video Production Timeline Guide: From Pre-Shoot to Final Cut Planning a video is like conducting an orchestra—every section must enter on cue for...

Caregiving is a journey filled with love, sacrifice, and resilience. Many caregivers dedicate their time and energy to supporting their loved ones, often without...

In a bid to showcase Singapore Polytechnic’s dynamic learning environment, modern facilities, and diverse programs, Vicinity Studio embarked on an ambitious project: producing a...

As we step into the second quarter of 2025, corporate and video marketing in Singapore is increasingly embracing nostalgia and throwback themes. With the...

Why Video Production Prices Range So Much—and Why You Need a Reference Video at Vicinity Studio At Vicinity Studio, we understand that video production...

How Internal Communication Videos Can Transform Your Organisation In the dynamic business landscape of Singapore, effective internal communication is more crucial than ever. As...