Industry Insights

Vicinity brings video, social strategy, design, and event AV together to help brands deliver consistent stories across channels.

As 2026 approaches, we look back at 2025 as we reflect on the highs, the lows, and the vision that will propel the business towards an even bigger horizon next year.

2025 proved what we believed all along: that the greatest video campaigns don't sell products – they sell a feeling. From B2B glow-ups to sensory B2C hits, we break down the best campaigns made us stay, feel, and remember.

Forbes reports companies with comprehensive training programs see 218% higher revenue per employee - which includes eLearning videos. Learn how videos boost LMS learning outcomes.

In a world where AI can churn out a dozen videos before you finish your coffee, what makes a brand’s content truly scroll-stopping? The secret lies not in flashy visuals or complex edits, but in sharp, human-centred scriptwriting. From crafting hooks that capture attention in five seconds flat to structuring your message for clarity and impact, here are 13 essential do’s and don’ts to make your video marketing not just watched – but remembered.

Discover how renovation videos showcase transformation, build trust, and elevate brand awareness—turning spaces into powerful stories that drive business growth.

Celebrate Singapore’s 60th National Day with these Video Ideas This 2025, Singapore marks 60 years of independence, allowing us to look back on how...

Singapore Video Production Timeline Guide: From Pre-Shoot to Final Cut Planning a video is like conducting an orchestra—every section must enter on cue for...

As we step into the second quarter of 2025, corporate and video marketing in Singapore is increasingly embracing nostalgia and throwback themes. With the...

Why Video Production Prices Range So Much—and Why You Need a Reference Video at Vicinity Studio At Vicinity Studio, we understand that video production...