Unicharm – SOFY Cooling Fresh 2026 TVC

For the 2026 campaign, we produced a TVC for SOFY Cooling Fresh by Unicharm, featuring local artist Chantelle Ng and national sprinter Shanti Pereira. The film follows both talents in their respective environments—Chantelle on a studio set and Shanti on the track—capturing moments from their day as they prepare, perform, and push forward in their work.

Through parallel editing and match cuts, the video connects their creative and athletic routines, highlighting the effort and focus behind each pursuit. The narrative introduces SOFY Cooling Fresh as a practical companion that helps them stay comfortable and confident throughout their activities. The film closes with both talents addressing the audience with the campaign line, reinforcing the message: “Stay you, but cooler.”