Behind-the-Scenes

In a world where AI can churn out a dozen videos before you finish your coffee, what makes a brand’s content truly scroll-stopping? The secret lies not in flashy visuals or complex edits, but in sharp, human-centred scriptwriting. From crafting hooks that capture attention in five seconds flat to structuring your message for clarity and impact, here are 13 essential do’s and don’ts to make your video marketing not just watched – but remembered.

Discover how renovation videos showcase transformation, build trust, and elevate brand awareness—turning spaces into powerful stories that drive business growth.

Annual Report Video Production: Bringing Your AGM to Life Annual reports are no longer confined to weighty PDFs. Across Singapore—and well beyond—companies are embracing...

Caregiving is a journey filled with love, sacrifice, and resilience. Many caregivers dedicate their time and energy to supporting their loved ones, often without...

In a bid to showcase Singapore Polytechnic’s dynamic learning environment, modern facilities, and diverse programs, Vicinity Studio embarked on an ambitious project: producing a...

 The video we created for the National Cancer Centre Singapore stands out as an exceptional educational narrative, aiming to empower breast cancer patients....

We have produced a video for the National Cancer Institute Singapore (NCIS), bringing attention to their Wellness Coaching Programme aimed at empowering cancer survivors...

Getting Up Close and Personal with Director Sufyan Sam’an: Sufyan Sam’an is the embodiment of what Vicinity Studio strives for. Dynamic, introspective, yet driven...

Recording Sound: An Introduction to the Job Recording Sound is my job! Hello! My name is Diyana and I work as a sound recordist,...