Branded Content Community Media Campaign
November 6, 2020

St Luke’s Hospital: Voices of Light (Virtual Charity Concert)

COVID-19 has affected our hospital in many ways, including fundraising. Several fundraising events were cancelled but the needs of patients still need to be met. Chronic conditions such as diabetes must still be managed. Wounds must still be cleaned. Therapy is still needed so people can regain their ability to carry out activities of daily living. Persons with dementia and their caregivers still need help coping day and night.

 

To help St Luke’s Hospital, we helped produce a virtual charity concert video production. The concert, Voices of Light, is about the patient journey from darkness—caused by illness—to light, as they receive loving care and go home to their families.

 

The video was live-streamed on Sistic’s ticketing website and managed to raise $600,000 for the community hospital’s patients in need. https://www.straitstimes.com/singapore/health/role-of-community-hospitals-to-grow-as-population-ages-tharman

Task

To help St Luke's Hospital, we helped produce a virtual charity concert video production. The concert, Voices of Light, is about the patient journey from darkness—caused by illness—to light, as they receive loving care and go home to their families.

  • Strategy

    Virtual Live Streaming Concert

  • Client

    St Luke’s Hospital & Global Cultural Alliance

  • Tags

    Virtual Concert

Please contact us for more details on COVID-19 Filming Restrictions in Singapore. We usually reply within a day for quotations.