As 2023 draws to a close, it’s useful to stop and reflect on all the significant events that have taken place throughout the year.
Year-in-reviews are a wonderful tool for companies in this regard since they provide the chance to look back on the previous year and make plans for the future while also effectively expressing the company’s mission, values, and goals.
Continue reading for a detailed understanding of their purpose.
Reflection
As previously mentioned, a year-in-review, at its very core, is a means for companies to recognise their key moments. Highlighting these achievements inspires employees and pushes them to continue striving for the upcoming year.
Client Example: As seen above, Shiseido’s 2020 Year in Review that we have created reflects on the multiple firsts that have been achieved by the company, establishing its continuing growth even as an experienced name in the field.
Communication
Consistency in internal communication results in better employee engagement, a key metric for employee productivity and potential retention. Externally, they can be distributed to clients and partners as a demonstration of the company’s success and expansion.
Client Example: Singapore Pools’ Year-in-Review for 2022 communicates the digital transformation efforts post Covid-19, proving the company’s commitment to revolutionising their operations.
Marketing and Branding
Year-in-reviews are also an effective tool for the company’s marketing and branding. Both clients and potential clients who come across these videos leave with a great impression of the company, generating a greater possibility for a partnership to begin or continue.
Client Example: Sembcorp’s Year-in-Review not only highlights the company’s achievements but also foregrounds its significance for Singapore and South East Asia in energy and urban development.
Year-in-reviews ultimately contribute to a stronger and more connected corporate culture. If you’re looking to make your very own year-in-review, reach out to our team at Vicinity Studio. For a quotation on the video production, contact us by email at [email protected] or by phone at +65 6993 6993.
Shall we look back and look forward together?
