A linking bridge, a post-producer’s key duties encompass guaranteeing seamless communication between the client, production team, and post-production team. This role ensures that producers gain comprehensive insights into project requirements, deliverables, expectations, and whether the video output aligns with the initial job brief or the agreed-upon specifications.
The post-production process
Two stages encapsulate the process:
The offline stage
This stage kicks off right after production has wrapped and the footage captured is received to be worked on. In essence, the offline stage serves as a critical phase where the clarity and coherence of the story are evaluated. The team analyses whether the key message is effectively communicated or if it remains obscured. The ultimate goal is to enhance the storytelling experience, making it more engaging and captivating, all while ensuring that the fundamental message is not compromised. This meticulous process is the essence of what goes into the offline stage of video production.
The online stage
This stage is dedicated to elevating and refining. It is to guarantee that the final video output achieves its highest potential quality. Here is where aspects such as colour-grading and audio balancing are being focused on.
Who are the key people a post-producer works with?
To put it simply, everyone. The producers, the post-production team, the editors, the online artists. Being a post-producer means that you’re an integral part that will ensure the delegation of the work is managed accordingly. A post-producer also collaborates closely with clients, serving as the ultimate point of contact they will interact with upon the delivery of the final video.
What does a typical day look like for a post-producer?
Vicinity Studio’s post-producer, Fara answered:
“A whole bunch of calls. 50% of my time is checking up on videos and making sure that the revisions are done accordingly and as per the brief. Another 40% is ensuring, developing, or revising schedules for the client in a realistic manner that works well with the post-production team. The last 10% is honestly me trying to keep up with replying to emails.”
Producer vs Post Producer: What’s the difference?
Producers are responsible for the ideation, script writing, finalising the brief, and ensuring that the timeline is realistic. When it comes to post-producers, it’s maintaining the job brief at hand along with managing the timeline that has been decided upon.
In essence, a post-producer’s work is the finishing touch that elevates a production from good to outstanding. Their attention to detail in various components make them indispensable in the field of film production and content creation.